Resume · Updated May 2026

Fifteen years.
Three sectors.
One through-line.

Design and Product Leader with 15+ years shaping complex user experiences through deep user research, prototyping, and strategic design vision. Skilled at translating ambiguous problem spaces into clear product direction and influencing cross-functional partners across product, engineering, research, and data.

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(512) 850-2520
judith.siegel@gmail.com
LinkedIn
15+
Years
Of practice
25%
Time-to-publish
Reduction at ArcXP
40%
Handoff time
Cut via design system
33%
Conversion lift
Subscriber UX, Dow Jones
36%
Veteran satisfaction
VA disability benefits
$2B
Healthcare payments
QPP at CMS
§ Experience
The work, with receipts.
May 2022
↓ Nov 2024
LeadershipDesign SystemsAIB2B SaaSMedia

Director of Product Design · ArcXP

SaaS digital experience platform empowering publishers to deliver, personalize, and monetize content.

  • 25%
    less time to publish
    Led a design team of 10 through the redesign of ArcXP's CMS authoring interface — Figma, Respondent.io, Maze — to improve newsroom efficiency for journalists and editors.
  • 40%
    less handoff time
    Collaborated with Engineering to scale a design system in Figma + Zeroheight, accelerating product development across ArcXP's suite of tools.
  • 15%
    client retention lift
    Directed cross-functional discovery workshops with major media brands to align unmet needs with the product roadmap.
  • 25%
    AI adoption in 3 mo.
    Developed AI design guidelines via stakeholder workshops, user research, and iterative prototyping in Figma — enabling a rollout of AI features across the platform.
June 2018
↓ October 2021
LeadershipResearchGrowthSubscriptionsFinance

Director of Product Design & UX Research · Dow Jones

Global provider of financial news and business intelligence — The Wall Street Journal, Barron's, MarketWatch.

  • Multiple
    launches shipped
    Partnered with Editorial, Product, Sales, and Marketing to run quick experiments via UX prototyping, rapid dev cycles, and A/B + multivariate testing — accelerating idea validation and cross-functional alignment.
  • 25%
    increase in PVs, time on site, conversions
    Redesigned UX growth features (subscriptions, notifications, retention flows) and streamlined article + section components.
  • 33%
    subscriber conversion lift
    Delivered strategic UX enhancements for the subscriber experience using data-driven design and iterative prototyping.
  • significant subscriber growth
    Led subscription and membership design initiatives — user journey mapping, conversion funnel optimization — across Barron's, Barron's Education, and Barron's+.
  • scalable cross-brand foundation
    Drove design system creation for Barron's via design audits, stakeholder interviews, and component library development in Figma.
June 2017
↓ June 2018
GovernmentResearchHealthcareCivic

UX Lead / Digital Service Expert · United States Digital Service

Federal tech unit modernizing government services through user-centered digital solutions.

  • policy-bound HCD
    Redesigned digital healthcare services for safer, clearer provider-facing workflows using human-centered methods within strict policy constraints.
  • 13%
    less time on task
    Optimized key subflows on the Quality Payment Program (QPP) at CMS via physician usability testing — a product managing over $2B in healthcare payments.
  • 36%
    satisfaction lift
    Boosted veteran satisfaction on Veterans Affairs digital disability benefits through targeted design improvements.
  • VA · HHS
    Contributed to large-scale change management at the VA and HHS, reinforcing effective cross-functional collaboration.
§ Skills
Strategic Leadership
Business Strategy·UX Strategy·Product Roadmaps·Design Operations
Research & Analytics
Mixed-Methods Research·User Research·Quantitative·Qualitative·Research Ops·Analytics·A/B Testing·Multivariate Testing
Design & Interaction
Interaction Design·Prototyping·Sketching·Design Systems·Design Standards·Web Standards·Accessibility·Lean UX·Visual Communication·Storytelling·User-Centered Design·Experience Design·Wireframing·IA
Tools & Tech
Figma·Maze·Userzoom·Pendo·Google Analytics·HTML/CSS·Lovable·Claude
Product & Management
Product Development·Product Requirements·Stakeholder Management·People Management·Agile·E-commerce
§ Education + Certs

M.S. Human-Computer Interaction · Georgia Institute of Technology

Relevant Coursework: Evaluation of User Interfaces · Engineering Psychology · UX Prototyping · Mobile UX Studio
Claude Code for Designers · MavenApril 2026
Product Management for Designers · MavenJan 2025
UX Leadership · Nielsen Norman GroupNov 2023
ROI of Design · Nielsen Norman GroupOct 2023
d.MBA Program Certificate · d.MBAOct 2023

Prior experience at Ericsson, Blue Ridge Labs, MSNBC, Thomson Reuters, CNN